Glossary

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Wallet Flap - This style has a straight-edged flap that covers from half to all of the envelope area.

Wash Up - Process of cleaning the rollers, plates, blankets and fountain of a press.

Waste - Unusable paper or paper damage during normal makeready, printing or binding operations. Also called spoilage.

Water Finish - Resembles the machine-glazed finish. Obtained by moistening the web with a fine spray of water or steam as it passes through the calender stacks of the paper machine. Moisture applied in this manner softens the web of paper, permitting it to be calendered to a glossy finish. Water finish is applied to tag and paperboard.

Water Fountain - Reservoir on a press to hold fountain solution.

Watermark - Translucent logo in paper created during manufacturing by slight embossing from a dandy roll while paper is still approximately 90 percent water.

Wax Pick - A test to determine the surface strength of paper or board. This test evaluates surface bonding strength and relates to the tendency for tacky inks to pick fibers or particles from paper surface.

Web - A continuous roll of printing paper used on web-fed presses.

Web Break - Break of the paper as it travels through a web press, causing press to stop.

Web Gain - Unacceptable stretching of paper as it passes through the press.

Web Press - Press that prints from rolls of paper, usually cutting it into sheets after printing. Web presses come in many sizes, the most common being mini, half, three quarter (also called 8-pages) and full (also called 16-pages).

Weight - The degree of boldness or thickness of a letter or font.

Wet End - Beginning of the paper machine where the headbox, moving wire and press section are located. At this point the paper is still a suspension of fiber and water.

Wet Strength Papers - Once wet, ordinary papers lose most of their original dry strength properties. Wet strength papers possess properties that resist disintegration and rupture when saturated with water. Papers are usually classified wet strength when they retain 15% or more of their dry-tensile strength. Superior quality wet strength papers may retain as much as 50% or more of their dry strength following immersing in water.

Wet Trap - To print ink or varnish over wet ink, as compared to dry trap.

Whiteness - Whiteness of pulp and paper is generally indicated by its brightness, which is the reflectance of a wavelength of blue light. So-called white papers have a definite hue. Most are made with a blue white tint.

White Space - Designer term referring to non-image area that frames or sets off copy.

Wicking - The tendency for a liquid, such as ink, to feather or move on the surface of a sheet of paper or through the paper to the other side.

Window - Block of masking material on a mechanical that shows position of a photograph or other visual element. Also, an area cut out of masking material.

Window Envelopes - Windows are available for any size envelope. They include cut-out area to expose part of the envelope's contents (e.g., an address on a letter.) Action Envelope has over 150 window dies in stock to save you time and money. Envelopes can have more than one window which can be open or protected with cellophane.

Wire Mark - On the bottom or wire side of the paper, these are impressed traces of the machine wire.

Wire-O - Trade name for method of mechanical binding using double loops of wire.

Wire Side - Side of the paper that rests against The Fourdrinier wire during papermaking, as compared to felt side.

Wire Stitching - see saddle or side stitching.

With the Grain - Parallel to the grain direction of the paper being used, as compared to against the grain.

Woodfree Paper - Made with chemical pulp only. Paper usually classified as calendered or supercalendered.

Work and Turn - a method of printing where pages are imposed in one form or assembled on one film. One side is then printed and the sheet is then turned over and printed from the other edge using the same form. The finished sheet is then cut to produce two complete copies.

Work and Tumble - a method of printing where pages are again imposed together. The sheet is then printed on one side with the sheet being turned or tumbled from front to rear to print the opposite side.

Working Film - Intermediate film that will be copied to make final film after all corrections are made. Also called buildups.

Work Order - Form used by printing companies to specify and schedule production of jobs and record the time, materials, and supplies that each job requires to complete.

Wove - Paper manufactured without visible wire marks, usually a uniform unlined surface and a soft, smooth finish.

Wrong Reading - An image that is backwards when compared to the original. Also called flopped and reverse reading.

WYSIWYG - What-you-see-is-what-you-get (pronounced "wizzywig") - used to describe systems that preview full pages on the screen with text and graphics. The term can however be a little misleading due to difference in the resolution of the computer screen and that of the page printer.

 

         
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